DaVinci IITM Introduces the First Marketing Cloud for the Music Industry

DaVinci IITM provides a revolutionary way for labels to generate more revenue, and independent artists to generate direct revenue. Also launches its first digital album on TheGenesis.

San Francisco, Dec. 9, 2015 — DaVinci IITM, the world’s first High-Frequency Marketing Cloud, today announced the official launch of TheGenesis, a tool for record labels to convert artist social data into media sales, and the first ever direct-to-fan marketing cloud platform designed for music. In addition, TheGenesis will launch its first album, “The Legacy.”

“Today, I’m proud to announce the launch of two new additions to the DaVinci IITM App Suite: A data-driven URL shortener for record labels, and a platform for independent artists to generate direct revenue and earn 100% of their royalties. In the last 16 years, the value of the music industry has dropped by over $7 billion, and with TheGenesis, not only do we want to bring back that value, but also allow the creators of music to be able to maintain a lifestyle while doing what they love,” said Gurbaksh Chahal, Chairman and CEO of DaVinci IITM.

TheGenesis for Artists is the industry’s first and only direct-to-fan platform that gives artists 100% of the revenue generated from the sale of their music. Unlike any other music platform, TheGenesis has a fully-integrated marketing cloud focused around increasing exposure and driving the distribution of music to an artist’s fanbase. In addition to music distribution, artists will be able to sell concert tickets, host contests, and create advertising campaigns from one singular platform.

TheGenesis for Labels (gns.io) is a platform for record labels to generate first-party audience data from their artists, cross-promote artist audiences to increase sales, and convert their artist’s social influence into sales. In addition, every listener is segmented in real-time via a single cookie into the DaVinci IITM Data Management Platform (DMP), and record labels can retarget fans within milliseconds of interaction across social, search, display, and mobile advertising channels. Each artist will also receive a branded vanity URL at no cost.

“The Legacy,” TheGenesis’ first digital album, will launch with 15 tracks executive produced by Gurbaksh Chahal, and associate produced by Tijuan Frampton, formerly of Bad Boy Entertainment where he worked with Diddy, JLo, Keyshia Cole, Usher, and Lil Kim, among others. Frampton will lead all talent and artist development for TheGenesis.

On December 9th, 2015 at 6pm PST, the album will be available for free 24 hour download on TheGenesis.

About DaVinci IITM

DaVinci IITM delivers the world’s first high frequency marketing cloud that dramatically boosts digital marketing ROI across web, mobile, video, search, native, and social channels. Automation, simplicity, and design are the fundamental ingredients behind all its applications and solutions in the DaVinci IITM Marketing Cloud.

From day one, the Company’s goal has been to simplify marketing by humanizing the essential components behind it. DaVinci IITM offers a full suite of enterprise applications to aggregate social, web, email, mobile, CRM, and location data in real-time. This unparalleled offering allows advertisers to save millions of dollars annually, and enhance automation across all digital consumer touch-points.

DaVinci IITM is a global software-advertising company headquartered in San Francisco, CA with offices in the US, Bermuda, Ireland, Brazil, Denmark, Turkey, Canada, Australia, Columbia, Sweden, Norway, Spain, Finland, Hong Kong, and China. For more information, visit davinci11