DaVinci Marketing Cloud

The World’s First A.I. Big Data Marketing Cloud

The 11 New Stages of the Customer Journey

11 New Stages
Pre-Purchase Stage

Initiate
Uses a presence on the web with a campaign ready to deploy with analytics.

Radiate
Focuses on distributing content across channels starting with the potential customer’s most used channels. Such as, creating a mobile presence and sharing content on social networks.

Plan
Develop a strategic digital marketing plan with measurable impact. Helps sift through low to high fruit.

Align
Aligns digital initiatives with strategic and marketing objectives. Content is optimized to focus customer needs and intentions.

Attract
Exploration & Education. Produce, publish, and promote valuable content & creative across strategic channels drawing customer in to your content hub and ultimately your database.

Optimize
Focused on optimizing digital initiatives. Uses a combination of analytics aimed at actionable insights and then optimization is executed with testing and personalization.

Nurture
Focuses on the potential customer to build strong relationships through automated trigger-based dialogue. Relevant conversations happen in the customer’s preferred channels.

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Convert
Buyer Stage, Customer/Purchase. Custom call to actions, landing pages, marketing automation drives conversions. Analyze Click to Purchase and Revenue/Profit.

Engage
Ensure new customer turns into a social promotion of your brand, your value, product/service. Re-marketing begins at this stage to drive referral sales, high reviews, social support, and repeat sales.

Educate
Optimize the connected cross-channel customer experience by using real-time data and predictive analysis to anticipate the needs of customers and create timely relevant one-to-one dialogue.

Advocate
Loyalty & Evangelism. Establishes the data infrastructure that connects online and offline customer data repositories into a central customer repository for A.I. to deploy its algorithms to find the next customer.

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Scalability

Scalability

Leverage the global programmatic marketplace for efficiency using machine learning to target audiences across devices.

Artificial Intelligence

Artificial Intelligence

As connected devices proliferate and voice activated gadgets become ubiquitous across the globe, let Mona Lisa manage, create & buy meaningful audience clusters.

Integration

Integration

Create hyper-personalized messaging through seamless integration. Utilize AI technology to apply semantical metadata to media assets automatically, eliminating the need for exhaustive manual tag curation.

Davinci II
Marketing Cloud

Cohesive | Simple | Streamlined

Human behaviors are ever changing daily. It is more important than ever to have an omnichannel view of the audience across devices for highly personalized and relevant conversations.

Improve customer relationships through hyper-personalized messaging. Artificial Intelligence has enabled digital marketing exponentially and removed the tedious and laborious complexities, giving brand marketers time to focus on what they do best, leaving the manual tasks for AI.
DaVinci Marketing Cloud automates the process of buying and selling ad inventory by combining the power of AI and real-time programmatic bidding for global access to inventory across mobile, display, video and social channels.

Marketing Cloud

AI Solutions

Operational savingsOperational savings

  • AI solutions self-learns and improves its own decisioning
  • Eliminate waste of branding budgets. Know which % of your digital budget is yielding value.
  • Direct marketing efforts towards high value & productive tasks
  • Remove redundant tasks from media buying workflow

Hyper-customizable user experiences Hyper-customizable user experiences

  • Don’t serve the same ad to millions across various device. Instead:
  • AI serves a tailored message across each device platform.
  • AI powered creative micro-testing
  • Accurate messaging decisions across omni-channel

Intelligent insights Intelligent insights

  • Audience clusters updated with the inflow of data stream
  • Real-Time update from analysis data processing
  • Let AI identify marketable audience opportunities

Brand Safety Brand Safety

  • Increase Transparency
  • Text Translation
  • Image Recognition

Marketing Automation Unified

According to a research conducted by Forrester, 58% of marketers say they want the simplicity of a single product suite, less than 20% believe they can actually get everything they need from a single vendor.

Source: Forrester

We believe data and media silos make it difficult for marketers to have a collective & holistic view of their digital marketing strategy.

What Does The DaVinci Process Look Like?

Our intuitive interface brings the power of a full enterprise technology platform to your fingertips.

DaVinci II ProcessDaVinci II Process

Mona Lisa in Action

Mona Lisa in ActionMona Lisa in Action

  • High Frequency Marketing

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