img CDP


Customer Data Platform

In a world of a million customer touchpoints and interactions, CDPs deliver a unique, unified view into your customers’ minds and needs. to create rich, custom data sets and more effectively target users to help automate your business.

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CDP Overview

Our Customer Data Platform (CDP) is an enterprise software that aggregates and organizes customer data across a variety of touchpoints and is used by other software, systems, and marketing efforts. It collects and structures real-time data into individual, centralized customer profiles.

In pure software terms, a CDP is defined as packaged software that creates a persistent, unified customer database that is accessible to other systems.

Our CDP builds customer profiles by integrating data from a variety of first-, second-, and third-party sources. This includes your CRM and DMP, transactional systems, web forms, email and social media activity, website and e-commerce behavioral data, and more.

CDPs inform people-based marketing, which is what we’re all about here at RedLotus — putting the customer at the center of their journey. Our CDP can help your organization do the same by:
  • Segment your audience by examining and collecting relevant data on it
  • Hyper target your audiences to achieve your business goals
  • Integrate your first-, second- and third-party data and obtain 360° view on your customer base
  • Analyze your budget costs to improve ROI and more
  • Use our AI to create powerful predictive models using your customer data sets
  • Improve conversion and engagement by creating hyper-targeted personalized experiences.

How It Works?

CDPs exist because customer data has become crucial to both business and marketing operations. So, what is customer data exactly? Customer data is information consumers leave behind as they use the internet and interact with companies online and offline: through websites, blogs, e-commerce portals, and in-store interactions. It becomes highly valuable to businesses even in a post GDPR world where data compliance on collecting and manage data is essential.

Aggregate Data Sources


Integrate Data Sources


Personalized Experiences


img Safe and secure for user data storage
img AI and ML-powered, intelligent by design
img Easy to adjust, customize, and implement
img Integrated with 100+ APIs to connect your data seamlessly.

What data does our CDP collect and organize?

Identity Data

Identity data builds the foundation of each customer profile in a CDP. This type of data allows businesses to uniquely identify each customer and prevent costly replications.

Descriptive Data

Descriptive data expands on identity data and gives you a fuller picture of your customer. For example, a car dealership may collect lifestyle details about their customers’ cars, whereas a diaper company would collect details about the number of children in customers’ families.

Quantitative Data

Quantitative data allows businesses to understand how each customer has engaged with their organization, whether through certain actions, reactions, or transactions.

Qualitative Data

Qualitative data provides context for customer profiles; it gives customer data personality. This type of data collects any motivations, opinions, or attitudes expressed by a business’s customers — whether relevant to the company or not.

Get to Know Your Customers

CDPs build customer profiles in a way that help your organization get acquainted with each and every individual. The software can help inform customer behavioral analysis and construct identity graphs.

Avoid Data Silos

CDPs can help your organization avoid data silos. By unifying your customer data and your employees, you can be confident your data is accurate and accessible by all.

Why Us

Without customers, you wouldn’t have a business. They truly belong at the center of all that we do, especially your marketing … and in order to place them front and center, you need real, raw customer data. Customer Data Platforms deliver the immediacy, accuracy, and unity that you need to keep aligning our organizations, inspiring our marketing, and engaging our customers.