Pixels takes up new identity as DaVinci11

Global rebranding effort ushers in new era in digital marketing

HONG KONG, April 17, 2018 – Pixels, a leading multi-screen advertising technology company in Asia, today unveiled its new name, DaVinci11. The move unifies its identify with its parent company, and paves way for the introduction of more innovative and personalized digital marketing solutions for brands in Asia.

“Asia plays an integral role in our business globally, and it is mission critical that we are well-positioned to cater to the evolving needs of our clients,” said Kamal Kaur, CEO and Chairwoman, DaVinci11. “Unifying our Asia brand with our global presence reinforces our commitment to bringing cutting-edge solutions and best practices from around the world to Asia, and to help brands effectively engage the right consumers in a fast-changing digital world.”

The rebranding is part of a global exercise that unifies all offices under one name. The name DaVinci11 reflects its leading position and commitment in merging “The Art and Science of 1:1 Marketing” towards brand marketing. The company is dedicated to developing digital marketing solutions that leverages artificial intelligence (AI) and blockchain technology to bring higher value across the industry.

“As a leading advertising technology company, our business has always evolved with the times and we continuously find innovative ways to help brands stay relevant and reach their target audience at the right time, right place with the right message,” said Kevin Huang, Managing Director, Asia Pacific, DaVinci11. “We believe now is the right time to align with our global identity, as we move into an era where data science has become an essential aspect in the art of marketing.”

Globally, DaVinci11 announced in early 2017 its entrance into the artificial intelligence sector with MonaLisa, an AI engine designed to disrupt the software industry through automation. It provides unparalleled access to the cutting-edge data science with its focus on predictive targeting. In September 2017, the company also launched its blockchain subsidiary LydianTM.io, which focuses on providing AI marketing cloud servicing the blockchain sector.

In Asia, DaVinci11 will look to offer a suite of new AI-based tools to complement its successful Programmatic Advertising Solutions, which has seen increasing adoption in the region, particularly in Hong Kong, Taiwan and South East Asia.

“Mobile devices have become the essential tools that consumers use in making real-time or delayed decisions, from consuming information to making purchases and deciding on business and leisure activities. With artificial intelligence, we can help brands better anticipate people’s interests and strategically place them into a consumer’s consideration set,” said Kevin Huang.

DaVinci 11’s ad platforms in Asia reaches over 8.5 million users per month across all digital screens, and penetrates 88% of the Hong Kong’s smartphone users according to audited data by comScore.

While technology is at the core of DaVinci11’s business, its focus on client success is also centered around the human touch which is often neglected by others. With a team of digital marketing professionals and campaign optimizers, who average more than 10 years of experience in Asia, DaVinci11 provides the local market insights and recommendations required for clients to succeed. By consistently measuring the effectiveness of advertisers’ marketing campaigns, DaVinci 11’s professionals assist them in optimizing their tactics to efficiently reach desired customers with desired outcomes.

 

About DaVinci 11

DaVinci 11 is the world’s first high-frequency machine-learning marketing OS, built to enhance the advertising and SaaS industries. It collates customer experience so marketers can target a customer throughout the entire purchase journey and across all consumer touch-points, regardless of delivery channel. Its proprietary AI technology, Mona Lisa, builds a consumer persona by aggregating data across channels. The platform’s fluid and constant in-stream of data are sorted into a semantic graph to form connection clusters, using the correlation variables. All through a single click, it empowers agencies and marketers to allow connected software to optimize a manually driven $230 billion global advertising market. The company’s headquarters are in London, with offices in Sydney, Auckland, Madrid, Singapore, Dublin, Amsterdam, Hong Kong, Shanghai, Kuala Lumpur, Christchurch, Taipei, and India.

For more information, please visit www.DaVinci11.com.

 

Media Enquiries:

Kevin Huang
DaVinci11 (Hong Kong)
Tel: +852 2851 2490
Email: kevin.huang@davinci11.com
Stephanie Choi
Hume Brophy (Hong Kong)
Tel: +852 3008 3812
Email: Stephanie.choi@humebrophy.com
Rowena Lai
Hume Brophy (Hong Kong)
Tel: +852 3008 3813
Email: Rowena.lai@humebrophy.com

Coverage

  • asia-1

    Ad tech firm Pixels rebrands as DaVinci 11
    Pixels, a multi-screen advertising technology company in Asia, unveiled its new name, DaVinci 11. The move unifies its identity with its parent company, and paves way for the introduction of more innovative and personalized digital marketing solutions for brands in Asia.

  • asia-1

    Pixels rebrands as DaVinci 11
    Ad tech company Pixels has changed its name to DaVinci 11 as part of a move to unify itself under its parent brand. The Hong Kong-founded company said the rebrand comes from the company’s efforts to reposition itself as a provider of artificial intelligence and blockchain rather than just programmatic advertising.

  • asia-1

    Pixels changes its name to DaVinci 11
    Advertising technology company Pixels has taken a new identity as DaVinci 11. The move aims to pave way to introduce more digital marketing solutions for brands in Asia. The rebranding is part of a global exercise that unifies all offices under one name. The name DaVinci 11 reflects its position and commitment in merging “The Art and Science of 1:1 Marketing” towards brand marketing. The company provides digital marketing solutions that leverage artificial intelligence (AI) and blockchain technology.


  • asia-1

    Pixels changes its name to DaVinci 11
    Advertising technology company Pixels has taken a new identity as DaVinci 11. The move aims to pave way to introduce more digital marketing solutions for brands in Asia. The rebranding is part of a global exercise that unifies all offices under one name. The name DaVinci 11 reflects its position and commitment in merging “The Art and Science of 1:1 Marketing” towards brand marketing. The company provides digital marketing solutions that leverage artificial intelligence (AI) and blockchain technology.